Football is the most popular sport in the world, thus businesses and investors looking to grow their market to a larger audience would likely target it next. Because of the intense competition, sponsorship costs have increased dramatically. The popularity of the relevant football team is one of the factors driving up the cost of shirt sponsorships, Biggest football Jersey sponsorship deals in 2024 are
For instance, because of their enormous global fan base, teams like Real Madrid, Barcelona, and Manchester United would be more expensive. Let’s examine the top ten football jersey sponsorship agreements of 2024, ranging from beverage companies, airlines, sports teams, and the money market:
1. Real Madrid (HP— €70 million) (Top Deal Biggest football Jersey sponsorship deals in 2024)
At a Real Madrid City event in the 2023–24 season, Real Madrid and HP inked a global technology sponsorship deal. Through this agreement, HP will be the first company in the 121-year history of the club to have its emblem appear on the Real Madrid shirt’s sleeve for both the first football teams of men and women as well as the reserves.
2. Real Madrid (Fly Emirates — €70 million)
One of the biggest teams in the world, Real Madrid has a strong sense of brand identification and commercial value. They are among the soccer teams in the world with the greatest number of trophies. Their sponsorship contract for the most costly shirts in the world is not surprising. The world’s top earning Jersey sponsor is Real Madrid. In 2022, the club extended its four-year, €70 million-a-year deal with Emirates Airlines.
The airline firm based in the United Arab Emirates and the Los Blancos have a collaboration that began in 2013 when the latter signed on to take over from BwinEmirates is one of the world’s top sports sponsors, excluding the Real Madrid partnership, and it presently has partnerships with teams including Arsenal, Hamburger SV, Olympique Lyon, and more.
They have a significant arrangement with Emirates Airlines that includes it. At roughly €70 million a season, the partnership has proven profitable since Madrid has dominated European soccer throughout that time, winning five UEFA.
3. Paris Saint-Germain (Qatar Airways — €65 million)
PSG, a state-owned company in Qatar, has several profitable sponsorship agreements; its shirt sponsorship agreement is with Qatar Airways. PSG declared on June 29, 2022, that Qatar Airways would take over as the team’s official front-jersey sponsor, effective with the 2022–2023 football season. The French Capital Club and the top international airline entered a new chapter in their partnership with this sponsorship.
It was stated that Qatar Airlines had to pay €65 million a year for this agreement. Because of its prominence, Paris has become a popular choice for business travel. The team’s popularity and the inclusion of elite players like Kylian Mbappé and Neymar should help the brand gain visibility. PSG also disclosed their new kit partner, GOAT, in April 2022. The left sleeve of the team’s jerseys, which will be worn by their all-star roster, will feature the emblem of the footwear and clothing marketplace.
4. Barcelona (Spotify – €57 million)
Finalizing a lucrative jersey sponsorship agreement with Spotify, the largest music streaming company, is a victory for Barcelona, who had been struggling financially. The stadium, now known as the Spotify Camp Nou, and Barcelona’s shirt rights were the subject of a massive agreement. Spotify is paying Barcelona 57.5 million euros a year to sponsor their shirts, according to Mundo Deportivo and Sport via Marca.
It is anticipated that this amount will increase to 60 million euros, bringing the total for the four seasons to 240 million euros. The club’s training uniforms are sponsored by the corporation, which will bring in an additional 5 million euros for the Blaugrana over the course of three seasons. Numerous agreements are also included in the contract, but the most noteworthy is the renaming of Barcelona’s famous stadium to Spotify Camp Nou.
The Barcelona-Spotify shirt deal is a distinctive and creative collaboration that emphasizes the value of music and entertainment in the football world and the evolving field of football sponsorship. Barcelona began using artist shirts as part of their sponsorship agreement with Spotify; Drake was one of the artists featured on the team’s shirts during the inaugural El Clasico of the 2022-23 season.
5. Manchester United [TeamViewer — €55 million]
Man United and the German business TeamViewer inked a new jersey sponsorship deal in 2021. The agreement, which was signed in 2021, is valid until 2026, when it expires. Manchester United signed a new €55 million shirt sponsorship agreement with TeamViewer after their 2021 Chevrolet contract expired. This is presently the most expensive Premier League sponsorship agreement. Sky Sports claims that the arrangement has an annual value of £55 million and a total value of £235 million over five years. It is anticipated that United will receive remote connectivity solutions from TeamViewer as part of their agreement.
From a business perspective, the deal has been very beneficial to the organization. Despite FC Barcelona and Real Madrid being the most popular teams worldwide, Manchester United is a global brand. By expanding TeamViewer’s global reach, the alliance is projected to dramatically improve its revenue. Additionally, they have well-known players on their team, which boosts sales of their athletic apparel. Erik Ten Hag has helped Manchester United regain their form, and they have won the Carabao Cup.
6. Manchester City (Etihad Airways — €55 million)
In the Premier League, Manchester City is among the teams that makes the most money from jersey sponsorships. Etihad Airways has been a sponsor of Manchester City since 2015. As part of this lucrative sponsorship agreement, the airline company purchased the naming rights to the stadium. City receives €55 million from Etihad Airways each season.
Forbes reports that Man City and Etihad Airways have signed a ten-year contract for £400 million. They hold the second-highest shirt sponsorship contract in the Premier League among football clubs. The United Arab Emirates’ national airline is among the biggest in the world. There has always been debate surrounding Etihad’s partnership with Man City since some people think the numbers are frequently exaggerated.
7. Liverpool FC (Standard Chartered – €53.5 million)
The agreement between Standard Chartered and Liverpool FC has been extended until 2027, bringing the total number of seasons since 2010 to seventeen. The Liverpool men’s and women’s teams are included in the extension, per the official club website. One of the biggest jersey sponsorships in football is Standard Chartered Bank’s partnership with Liverpool Club. The annual worth of this agreement is an astounding $53.50 million.
The British international bank Standard Chartered is well-known throughout the world, but particularly in Asia, Africa, and the Middle East. The corporation wants to expand the deal in order to reach more customers and cover more countries, given Liverpool’s global fame. As per the research by GlobalData, the sponsors of Liverpool who spend the most money are NIKE, Standard Chartered Bank, AXA, Expedia, and Carlsberg.
8. Juventus (Jeep – €51 million Euros)
In order to keep Juventus financially strong, contract renewal negotiations or the search for a new large sponsor will be essential. The shirt sponsorship will be extended through 2024 by the Italian club and the carmaker. Together with other businesses like Adidas and Cygames, the Italian behemoths have already made over $100 million from their relationship with Jeep.
Exor, the Agnelli family’s Dutch holding company, is in charge of both Jeep and the Juventus football team. The two sides are therefore in a reciprocal connection. Juventus and Jeep signed a $53.1 million annual contract in December 2020. As per Forbes, this historic collaboration propelled them to the top of the global list of teams with the biggest kit sponsorship deals.
9. Bayern Munich (T-Mobile – €50 million)
Since 2002, mobile phone provider T-Mobile has sponsored the jerseys of German Bundesliga powerhouse Bayern Munich. According to Sports Media Pro, the two sides decided to pay 50 million euros to extend their cooperation until 2027.
The current agreement is an improvement above the previous one, which paid the German behemoths an extra five million euros. Among the largest telecom companies in Europe is T-Mobile (Deutsche Telekom AG). The business offers 5G-like high-speed internet connections. The United States and the United Kingdom are two of its marketplaces.
Bayern Munich is still a commercial team even if the Bundesliga faces tough competition from leagues like La Liga and the Premier League. The club outperformed well-known teams like Paris Saint-Germain and Real Madrid in terms of commercial revenue in 2021, with a whopping 345.2 million euros ($342.2 million) earned. Even though Allianz, Adidas, and Audi collectively own 8.33% of the team, Deutsche Telekom is regarded as a strategic partner as opposed to just a sponsor.
10. Arsenal (Fly Emirates – €45 million)
Emirates Airlines and Arsenal have a long history together, as the airline was a major contributor to the building of Emirates Stadium. Since the 2006–07 season, the Premier League team has had the corporate name displayed on its front shirt. The Gunners and Emirates have extended their £40 million jersey sponsorship till the end of 2024.
The Company owns the naming rights to the club’s stadium, which is presently known as the Emirates stadium, in addition to the shirt partnerships with Emirates. The team is now a true contender for the Premier League crown thanks to Mikel Arteta’s transformation. Real Madrid, Olympique Lyon, and other professional sports clubs have benefited greatly from the sponsorship of Emirates, a United Arab Emirates-based airline.
